The Truth About How My Money Feelings Changed When I Started My Business
When I first started my business, money didn’t feel real.
I had a partner. I hadn’t contributed much upfront. It all felt like Monopoly money — fun, playful, detached.
But the moment I put skin in the game—$10K, $35K, and more…the stakes shifted. Suddenly, it wasn’t “Monopoly money” anymore. It was my family’s future. My self-worth. My identity.
And that’s when the money stories hit me in the gut.
I’d grown up being the best at most things. I avoided what I couldn’t excel at. My Capricorn side thrived on achievement. But motherhood rewrote that story. I couldn’t pour 100 hours a week into work. I couldn’t show up for everyone the way I used to. I left my salaried job. I bet on myself.
And for the first time, I wasn’t “the expert.” I wasn’t the one everyone looked to. I felt like I had been demoted over and over …five years of ego bruises condensed into a single season.
That’s when the spiral came:
What if I’m destroying my family’s financial future?
Who am I to gamble on myself?
What if I’m not as special as I thought?
How will I know if it’s time to quit?
It was disorienting. Lonely. Shame-filled.
But here’s the full-circle moment: I see now why I had to go through it.
Because money is never just about money. It’s about identity. It’s about self-trust. It’s about our deepest fears and our boldest hopes colliding in the same breath.
I believe things happen for us, not to us.
And what felt like collapse at the time was actually initiation.
So when women come to me saying, “I’m scared. I feel like I’m messing this all up,” I don’t just teach them spreadsheets and tax strategy. I hold space for the grief, the doubt, the ego unraveling. Because I’ve lived it.
Profit isn’t a chase. It’s a choice. And sometimes the bravest choice is simply saying: I’m still in this. I still believe in me.
If this resonates, join me October 6th for my free webinar “The Secret to Building Wealth as a Business Owner.”
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